There's a chart so you can see what's popular at the moment, and you can browse by price, genre and cinema rating. For movies you can browse 'New and Noteworthy,' 4K movies, selections for kids, bundles and movie series, and even see the most popular pre-orders. You can search for something specific, but often we want to browse. iTunes has lots of ways into its content. Ultimately it is the media that takes center stage here.Įasy to browse: Obviously enough, it doesn't matter how many movies, songs or TV shows you can access if it's difficult to find what you want. It manages the feat of putting what you need at your fingertips and offering lots of options and choices, without making the screen dense and confusing. Streamlined interface: iTunes hasn't always been the easiest of apps to get along with, but the current interface is clean and sharp. The sheer number is irrelevant, though, if it is difficult to find what you are looking for and hard to browse all that content. And the ability to download what you've bought so it can be watched direct from anywhere means there's no need to be in Wi-Fi range.

There's a serious selection of media available in 4K for those who use Apple TV 4K. ITunes provides access to 50 million tunes and more than 100,000 movies and TV shows. All of these are available through iTunes, and once you have them, you can stream them across your full range of devices - laptops, phones and tablets - regardless of whether they run iOS or Android. It's also about media you don't already have - music, podcasts, films, TV, even audiobooks. And iTunes it isn't just about providing access to the media you happen to already have - CDs you have bought in physical form and ripped, for example. ITunes isn't the only way to manage audio media on your various Apple devices, but it is the official Apple software.

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